Physical stimuli should be included.
Advertisements are successful in influencing consumers by using physical and emotional stimuli. Since the human body is programmed to be sensitive to physical stimuli, it perceives these stimuli even if not consciously. Therefore, including physical stimuli in advertisements will increase the success rate.
Jingles are frequently used in advertisements. The reason behind this is that music can easily reach and influence people from all walks of life. Music can stimulate individuals both physically and emotionally.
Memorable and impactful music...
When preparing a jingle for an advertisement to be broadcast, melodies that will create the desired emotion should be chosen. When a short slogan is successfully added to the melody, a memorable and impactful piece will emerge. Due to their nature, people remember melodies more easily than lyrics. Therefore, the music of the advertisement should fully incorporate the emotions that are desired to be created in the consumer. To achieve this, a company knowledgeable in music, psychology, and sociology should be consulted.
www.jingle-factory.com
